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【發財立品】KOL 3.0的未來世界

By Johnson Lo 名家分享 發財立品 , Marketing , KOL , key opinion leader , 市場營銷
某部份網紅為了吸引眼球，無所不用其技，但實際上要維持高支持度、高閱讀量並不是那麼簡單。除了表達能力以外便是對某一種事情或物件擁有豐富知識及經驗，始終網民除了獲取娛樂以外，他們希望從網紅的頻道找出答案解決問題。 ...

【發財立品】品牌應援行動

By Johnson Lo 名家分享 發財立品 , Marketing , Sales , Branding , community
一個品牌的成功，最重要是如何將品牌支持者數目維持並不斷增加。所謂建立群體 (community)，除了從品牌形象上、產品質素、價錢等着手以外，如何跟客戶群體溝通並保持緊密關係亦是不可或缺的元素。溝通之中最重要的部份便是溝通，品牌日常與客戶溝通除了在客戶服務及銷售團隊中保持高質素的服務承諾以外，還需要在如何取悅客戶着墨。客戶服務作用是解開客戶心結；銷售團隊作用是讓顧客了解自己；而今日筆者所提及的應援行動作用是延續客戶對品牌的愛慕。 ...

The ACCA Hong Kong Business Competition 2015 combines accounting skills with social responsibilities

By Wilson Lau Job fairs and Events ACCA , Business , Competition , community , society
...

Joey Lee, MD of 9 Dragons Fitness, is fighting to get Hong Kong in shape

By Sandra Lam Successful entrepreneurs’ story fitness , Dragon Fitness , community , experience , Game Changers
Ex-Muay Thai pro welcomes more gyms and more competition. ...
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