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【發財立品】Café品牌的後戰國時代

每個年代都會出現某類型店舖的爆發,經過激烈競爭的戰國時代後,會出現平穩發展的新常態。很多時都會因應社會經濟環境或生活潮流而產生,好像快餐店、超級市場、便利店等等。筆者之前曾經提及現時超級市場正進入戰國時代,競爭及轉變非常激烈。至於今次筆者想提及的,就是近幾年一股開Café熱潮。 ...

約你喺Cafe見工代表「叫糊」?

職場有一個傳說,如果你獲邀喺Cafe與主管一對一面試,就代表這份工「叫糊」,但有過來人就坦言....... ...

【發財立品】營造品牌感覺 靠營銷策略

還記得在撰寫本欄之初曾提及過,以五官六感作為打造品牌的基礎。感覺是讓顧客對品牌產生興趣繼而作出購買行為的一種動機........ ...

F&B group seeks fresh batch of staff

A creative food and beverage (F&B) company that uses only the finest ingredients for its artistically executed cakes and dishes is ... ...

Sweet jobs with Ms B

Bonnie Gokson already employs about 200 people in her three business ventures - Sevva, Ms B's Cakery and C'est la B - but is planning further ... ...

Hotel eyes staff who make good FITS

A position as a corporate management trainee with the Hyatt group can open the door for a fresh graduate to a career with a growing hotel chain ... ...

Café wakes up student body

Pacific Coffee Company has just become a co-operative education partner of Tung Wah College, having opened a co-op café on the school premises in ... ...

Fearlessness on Café Deco menu

Martin Allies is the chief executive officer of Café Deco Group, which recently merged with Chevalier Pacific Holdings, the parent of Igor’s Group – making it one of Hong Kong’s largest food and beverage (F&B) companies, employing about 900 staff in ... ...