Senior Marketing Manager, Social Media (GBA team in Banking)

• Solid Digital marketing experience in Greater Bay Area
• Good experience in promoting financial products on social media channels for both HK and mainland markets
• Excellent in developing social media contents and measurements

About the company

Our client is a well-established retail bank in Hong Kong. To cope with their business expansion, they are now looking for a Senior Marketing Manager, Social Media for their GBA (Greater Bay Area) team.

About the role

Reporting to the Digital Marketing Head, you are responsible for formulating digital marketing strategies to drive the growth of banking business through social media channels for GBA area for both HK and mainland. You are required to manage various social media channesl, such as Instagram, Youtube, Facebook, WeChat, Xiaohongshu, Douyin etc.. You will generate ideas on digital marketing promotions and conduct marketing analysis on browsing behavior and audience insights. You have to launch social media campaigns for GBA to acquire new banking customers and achieve business targets. In addition, you will manage and develop social media contents and KOL messaging for GBA customers as well as to promot banking products and brand awareness to enhance customer digital engagement effectively.

The successful applicant:

To qualify, the successful individual must possess:

• Degree holder, preferably in E-commerce, Digital Marketing or other related disciplines.
• Minimum 6-10 years of relevant working experience in digital and social media marketing for both HK and mainland.
• Proven record in developing social media content and sound social media marketing in mainland is a must.
• Good experience in promoting general banking or financial products is definitely an advantage.
• Solid in social media copywriting and editing skills for both HK and mainland channels are required.
• Strong business sense, good analytical mind and communications skills.
• Excellent in spoken and written English and Chinese (Cantonese and Mandarin).
• Candidates must currently hold valid visa that allows working in Hong Kong.

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.