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發生社
「發生社」以傳媒經驗探索數碼廣告
By
香港互動市務商會
名家分享
香港互動市務商會
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發生社
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數碼廣告
,
數碼營銷
,
Digital Marketing
近年有一個趨勢,就是有不少傳媒人轉投到數碼廣告行業,以他們的傳媒經驗、採訪觸覺及內容創意,為數碼廣告創作注入不少動力。在去年第3屆「香港初創數碼廣告企業 × 出版宣傳支援計劃」(AdxPub)獲得獎項的「發生社」(Fixer Production Unit Limited),就是一個最好的例子。
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