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【發財立品】考你腦筋,變陣還是變身?
By
Johnson Lo
名家分享
發財立品
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中秋
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Marketing
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Digital Marketing
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剛剛過去的中秋,大家有沒有買月餅送禮或自用呢?如果有,大家是買了傳統月餅?生酮月餅?純素月餅?雪糕月餅?還是其他特色月餅呢?每逢佳節,特色食品或相關應節產品應運而生,但要於短時間內將品牌產品鶴立雞群增加營收,各品牌都花盡心思、傷盡腦筋去度橋。最常見當然是包裝設計、產品內容、宣傳方式等等。但以上皆是後期策劃工作,大家應該先決定品牌本身需要變陣還是變身…
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【酒思飯局】西班牙之夜 傳統 vs 新派
By
Crystal Chan
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Career Advice
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名家分享
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酒思飯局
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西班牙之夜
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傳統
最近筆者舉辦了一場西班牙風情酒局,比較不同酒區葡萄酒的分別......
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【酒思飯局】認真釀造 成就好酒
By
Crystal Chan
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釀酒
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傳統
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創新
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酒思飯局
筆者與拍檔則於上月到日本清酒廠實地考察,深入心臟地帶。當你親身踏進濕潤的洗米室,看見蒸米在輸送帶上跳彈,嗅到發酵的陣陣酸酵母味,你會發現一切來得不易。今期就分享一下,如何透過參觀清酒廠,更了解清酒的釀造哲學。
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