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【打工/創業e世代】 網上宣傳 從何入手
By
Boutir的聯合創辦人吳家嘉 ( Eric )
名家分享
網店
,
宣傳
,
Facebook
,
Google
,
廣告
很多朋友在剛開始創立網舖時雖然知道要做宣傳,但卻無從入手。今次談一談最多人認識的三種宣傳類型......
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【社交媒體大世界】林鄭臉書專頁的啟示
By
黃知勇
名家分享
Career Advice
,
名家分享
,
社交媒體大世界
,
林鄭
,
臉書專頁
林鄭7月1日上台後,她的Facebook專頁同時上線了。據聞她特地找了個年輕的新聞官Carrie為她處理這個平台.......
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用Facebook 做宣傳真係得?
By
黃知勇
名家分享
Facebook
,
宣傳
,
Social curation
,
社交媒體大世界
,
Engagement rate
某日,太子女走來同我講:「公司個新產品,你諗吓Facebook點攪啦。 」沒問題呀,不過她後來繼續說:「我睇那個甚麼甚麼專頁,隨便抄人家的東西去登,就已經有十幾萬個粉絲,你唔係唔得吓話……」她愈說我愈驚,這種單靠Curation就凝聚到一大群粉絲的日子,其實已經是很久以前的事。為免她有錯誤幻想,於是我用以下這幾個理由,向她解釋用Facebook做宣傳未必真係咁掂。
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