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應援
【發財立品】品牌應援行動
By
Johnson Lo
名家分享
發財立品
,
Marketing
,
Sales
,
Branding
,
community
一個品牌的成功,最重要是如何將品牌支持者數目維持並不斷增加。所謂建立群體 (community),除了從品牌形象上、產品質素、價錢等着手以外,如何跟客戶群體溝通並保持緊密關係亦是不可或缺的元素。溝通之中最重要的部份便是溝通,品牌日常與客戶溝通除了在客戶服務及銷售團隊中保持高質素的服務承諾以外,還需要在如何取悅客戶着墨。客戶服務作用是解開客戶心結;銷售團隊作用是讓顧客了解自己;而今日筆者所提及的應援行動作用是延續客戶對品牌的愛慕。
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