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Tag: US Retail
JC Penney hires Kraft marketing maven for revival
By Agencies Latest Moves
Branding
,
sales and marketing
,
JC Penney Co
,
US Retail
,
Kraft Foods Group
Debra Berman, formerly in charge of global brand strategy and customer engagement at Kraft Foods Group, is hired by JC Penney as senior vice-president of marketing to help revive brand after the department-store chain reported its worst sales year in more than two decades
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