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【發財立品】品牌推廣的逆向思維
By
Johnson Lo
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發財立品
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sales and marketing
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Brand marketing
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每當品牌進行推廣的時候,理所當然都會以正面和最好的一面展示給客戶。大家印象中有否曾經見過品牌推廣自己的不足之處?當一個銷售員將產品樣板展示給客人的時候,當然會將最好的拿出來展示。筆者最近在一個國際商品交易會中,就有不一樣的經歷。
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初創數碼廣告企業 危中自有創業良機
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香港互動市務商會
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香港互動市務商會
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初創
已連續舉辦了3年的「香港初創數碼廣告企業 × 出版宣傳支援計劃」(Ad x Pub),每屆除了幫助了不少新晉作者讓更多人認識外,亦發掘出不少初創數碼廣告企業的新星。就像於今屆「數碼廣告(出版類別)比賽」贏得金奬的Go In Marketing,開業只不過3年,也是首次參加這類比賽,卻一舉成名,令人眼前一亮。
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【職場浮世繪】營銷達人
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Carmen Cheung
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職場浮世繪
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sales and marketing
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市場營銷
新春開運,人人都想;問到當今打工族新年願望,相信大家除想「開運」,更想「開工」!回顧去年職場境況,在疫情肆虐下可謂滿目瘡痍,很多人失去工作,就算幸保「飯碗」,亦未必日日有工開。
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小組面試 切忌「盲搶Fo」
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Carmen Cheung
Job seek in HK
Career Advice
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How to find a new job
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面試技巧
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見工技巧
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見工
見工面試模式不一定只局限於單對單面談 ( Face-to-face interview ),有時要端視工作性質。一些注重團隊精神的工作如Sales and marketing.......
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Hottest Marketing Jobs of This Week (18-24 Apr)
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The 2018 Hays Asia Salary Guide- Marketing and Digital
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Sales & Marketing, Retail & FMCG Salary Snapshot for 2018
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Salary Guide
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Highlighted Marketing and PR Jobs of This Week (22-28 Dec)
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