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消費經歷
【發財立品】寵物用品品牌發展 消費經歷更為有效
By
Johnson Lo
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發財立品
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Marketing
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市場營銷
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Customer journey
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消費經歷
近十年無論國內外都有不少篇幅論述寵物用品市場發展的潛力及速度,如何成功建立寵物用品品牌成為一眾市場競爭者極度注重的一環。據香港政府統計處2018年的統計調查結果顯示:有飼養狗隻/貓隻的住戶數目達241,900 ,住戶所飼養的狗隻總數為221,100 而貓隻總數為184,100隻。所以單以香港為例,寵物用品市場的而且確吸引不少人進入。
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