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會員制
【發財立品】大數據下的會員制度新方向
By
Johnson Lo
名家分享
發財立品
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Marketing
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Branding
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市場營銷
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會員制
品牌發展的成功有賴一班品牌追隨者,如何將品牌追隨者建立成客戶群體,成為品牌可持續發展的重要因素。而會員制度便是建立客戶群體不可或缺的一種方法,如何將會員分類或分級,以達致推高銷售額及增加品牌忠誠度值得讓各品牌作深度研究。
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