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人口結構
【發財立品】人口結構對品牌的影響
By
Johnson Lo
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發財立品
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品牌
最近社會上其中一項討論得比較熾熱的題目,應該全是移民潮。疫情之下,雖然絕大部份市民都需要留在自身國家或地區,但香港過去一兩年的而且確出現很多移民的個案。當中不少移民家庭中包括小朋友或年青人,而且要移民,家庭收入及資歷水平一般較為優越,在這情況下如何影響品牌的部署呢?以往相對願意花錢在學童身上的一群,現在留下來的,所願意花的數字或喜好會否不一樣?在品牌定位、價錢、包裝、銷售渠道等等是否需要作出適當改變?
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