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用Facebook 做宣傳真係得?
By
黃知勇
名家分享
Facebook
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社交媒體大世界
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Engagement rate
某日,太子女走來同我講:「公司個新產品,你諗吓Facebook點攪啦。 」沒問題呀,不過她後來繼續說:「我睇那個甚麼甚麼專頁,隨便抄人家的東西去登,就已經有十幾萬個粉絲,你唔係唔得吓話……」她愈說我愈驚,這種單靠Curation就凝聚到一大群粉絲的日子,其實已經是很久以前的事。為免她有錯誤幻想,於是我用以下這幾個理由,向她解釋用Facebook做宣傳未必真係咁掂。
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