MICHAEL PAGE

UX Copywriter (Global Top-tier Insurance Group)

Job Details

Company Overview

A top-tier innovative Insurance Group is dedicated to creating exceptional mobile app experiences. Looking for a talented Senior Copywriter to join the team and help crafting content that engages and delights users.

Client Details

A global insurance and financial services company headquartered in Asia, offering life, health, and investment solutions. With a strong presence across multiple countries, it provides protection, savings, and retirement products. Focused on innovation and customer well-being, it supports individuals and businesses in securing financial stability and future growth.

Description

Develop and execute creative copy for mobile app content, including app descriptions, in-app messages, notifications, and user guides.
Collaborate with product managers, designers, and developers to ensure content aligns with the app's functionality and user experience.
Conduct research to understand the target audience and create content that resonates with them.
Maintain a consistent brand voice and tone across all app content.
Edit and proofread copy to ensure accuracy, clarity, and quality.
Stay updated on industry trends and best practices in mobile app content writing.
Provide mentorship and guidance to junior copywriters.

Profile

Bachelor's degree in English, Communications, Marketing, or a related field.
Proven experience as a copywriter, preferably in the insurance industry.
Able to write English, Traditional Chinese, Simplified Chinese
Strong portfolio showcasing your ability to write engaging and effective app content.
Excellent writing, editing, and proofreading skills.
Ability to work collaboratively in a fast-paced environment.
Familiarity with SEO principles and best practices.
Strong attention to detail and ability to meet deadlines

Job Offer