Responsibilities:

• Initial & implement video, digital and KOL marketing campaigns
• To lead and execute advertising & in-house marketing events
• Build and executive social media strategy through competitive research platform determination, messaging and audience identification
• Collaborate with other departments (Sales & Marketing, FnB, Retail Ops etc) to manage reputation, identify key players and coordinate actions
• Solid experience in PR writing, digital & video marketing will be preferred
• Maintain good relationship with KOL and initiate marketing collaborations with them
• Plan and lead marketing program and events management including concept development, budgeting, production and logistic 

Requirements:

• Degree holder and preferable in Marketing / Communication / Event Management or equivalent
• Minimum 5 years’ experience in social media marketing, PR and event project
• Experience in food retail industry and product promotion is highly preferred
• Strong communication and negotiation skills, detail-oriented, able to work under pressure and tight deadlines
• Good command of spoken and written English and Putonghua