The applicant must possess

1. a recognised degree;
2. a minimum of 5 years’ post-qualification work experience in digital marketing and advertising preferably in the educational or vocational training sector;
3. good organisational, interpersonal, and presentation skills, and able to meet student recruitment targets;
4. strong copywriting and visual creation skills, knowledge of social media platforms and digital marketing techniques in Facebook, Instagram, eDM, and WhatsApp marketing;
5. high computer literacy including Word, Excel, PowerPoint and etc. A good understanding of generative AI and data skills is preferred; and
6. good command of both written and spoken English and Chinese (including Putonghua).

 (Applicants who do not possess the required qualifications and / or experience may be considered for other positions within the organisation.)

Duties include

1. to develop and implement marketing plans, promotional events and campaigns to achieve the recruitment goals and enhance the image of the organization;
2. to lead the subordinates to execute the advertising strategies to maximize brand awareness and campaign exposure to achieve high ROI;
3. to assist in managing the HKIC website;
4. to work with vendors and internal teams to ensure the successful running of the marketing promotion;
5. to measure content performance using data insights and refine content strategies accordingly;
6. to support student recruitment matters such as admission interviews, applicants’ enquiries, application vetting and preparation of related documents and reports;
7. to prepare management reports, assist in ad hoc projects and provide support for administrative duties; and
8. to carry out any other duties as assigned from time to time by the Executive Director.

Applications

The position is on a renewable fixed-term contract (subject to performance and operational needs) for a period of 2 years. 
 
Please click the below “Apply Online” to complete the application form and upload the updated curriculum vitae, the results of English and Chinese Language obtained in public examinations, current and expected salary together with a covering letter stating one’s suitability for the job on or before 8 May 2025.
 
For further details on CIC please refer to website: .http://www.hkic.edu.hk