Responsibilities
Strategy, Planning & Implementation
- Leverage marketing landscapes, competitor insights and audience insights to create compelling media strategies and media plans for their portfolio of clients based on client business and marketing objectives
- Efficiently manage the approval process of the plans
- Monitor results achieved (e.g. GRP, Reach & Frequency, etc) vs planned objectives with support from Supervisor
- Ensure all agreed reports are provided in a timely and accurate manner
Buying Negotiations
- Prepare implementation buying briefs and work with key publishers to negotiate efficient rates and proposals – effectively evaluate media opportunities for clients
Implementation & Activation
- Set up campaigns using tools including Google Double Click Campaign Manager, Adwords and various social platforms including Facebook and Instagram
Account Management
- Together with the Senior Manager and Associate Director, the Senior Planner is responsible for the day to day planning & execution operations across the accounts and is required to front face clients and publishers regularly
Requirements
- University graduate with 2 -3 + years of relevant experience
- Good knowledge of basic CMMS functions
- Good command of English and Chinese
- Good PC skill , especially excel, powerpoint and internet operation proficiency in the full suite of Microsoft Office tools
- Good knowledge of the Hong Kong media environment – regional and international titles a plus
- Willing to mentor and train junior staff
- Positive, good attitude and willing to be a part of the team
We offer 5 days work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your present & expected salary to us.
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.
Additional Information
Education
Bachelor Degree
Employment Type
Full Time
Benefits
5-day week
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Dental plan
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Insurance plan
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Medical plan
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