MTR Corporation Limited 香港鐵路有限公司
Job Details
Company Overview
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As a growing multinational company, the MTR Corporation strives to connect communities through our railway network, property projects, various commercial activities and investment projects.  Riding on our expertise and experience, we continue to grow outside of Hong Kong.  Join us in building your career in our dynamic businesses.

We are currently recruiting:
Senior Marketing Manager-Cross Boundary Segment (Ref:250000EX)

Responsibilities

  • Lead two teams to formulate business strategies and implement marketing campaigns to maximise growth in patronage, market share and fare revenue for the Cross Boundary Service of East Rail Line and the High Speed Rail
  • Establish brand positioning and develop effective communication strategies to build strong brand preference and customer loyalty for both services
  • Initiate new ideas for products and services to continuously uplift customer journey experience to strengthen customer engagement  
  • Identify and explore strategic partnership opportunities with external partners to improve penetration in key market segments  
  • Devise and implement marketing and communication strategies to enhance traveling experience via omnichannel
  • Perform regular review of business performance and analyse market trend, be agile in adjusting the business strategies in responding to the changing competitive landscape
  • Collaborate closely with the internal Sales team to maximize business growth with travel industry and third-party partners
  • Capture business opportunities from MTR Mobile members through customer analytics and data driven marketing 

Requirements

  • Degree in Marketing / Business Administration or a related discipline
  • A minimum of 12 years’ relevant marketing experience, preferably in Retail Marketing, of which 5 years should be at managerial level
  • Strong business acumen with good analytical and negotiation skills
  • Be self-motivated with good interpersonal and communication skills for managing partner relationships
  • Fluent in both written and spoken English and Chinese (Traditional & Simplified).  Proficiency in speaking Mandarin will be an advantage
  • Meticulous and able to work independently
  • Holding of a valid travel document to Mainland China

Applications

You are invited to apply online via http://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 24 April 2025

For other job openings, please visit MTR Corporation's website for more details.

All information provided by applicants will be treated in strict confidence and used for recruitment purpose only. All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed.

 
Job level Senior
Work exp 10 Years
Education Bachelor Degree
Industry Government / Civil Services / Public Sector / Public Utilities
Job function Marketing / Public Relations ( Marketing - Brand / Product Management )
Marketing / Public Relations ( Marketing - Market Research )
Location Within Hong Kong
Benefits
Published On 11/4/2025