This position is responsible for developing and implementing marketing strategies for O+O, including communication planning, branding campaigns, and CRM program management.

Responsibilities:

• Develop and execute O+O marketing strategies and initiatives aligned with market trends and the company's strategic goals for categories and service experiences.
• Oversee communication and touchpoint planning across offline, digital, and social media channels throughout the customer journey.
• Create branding campaigns, including thematic, tactical, and seasonal advertising, joint promotions, licensing plans, events, and visual merchandising strategies for stores.
• Monitor and assess the effectiveness of all CRM campaigns to optimize spending and performance, aiming to meet key performance indicators (KPIs).
• Manage marketing projects to ensure alignment with business objectives, adherence to deadlines, and budget compliance.
• Evaluate the effectiveness of marketing campaigns, including channels and content, to ensure successful engagement, lead generation, and conversion both online and offline.
• Collaborate with strategic partners to identify joint promotion opportunities.
• Work closely with various internal departments, such as retail operations, eCommerce, CRM, and external vendors, as well as group units, to implement marketing activities.

Qualifications:

• Bachelor's degree in Marketing or a related field.
• A minimum of 15 years of O+O marketing experience, with at least 10 years in a managerial role.
• Significant experience in the retail or FMCG sectors; experience in the electronics consumer product market is a plus.
• Strong interpersonal, communication, and management skills, along with the ability to quickly adapt to changing market conditions with appropriate strategic plans.
• A dynamic and proactive leader with strategic and analytical thinking abilities, attention to detail, and a results-oriented mindset capable of managing multiple projects simultaneously.
• Proficient in both written and spoken English and Chinese.

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.