Senior Manager, Social Media and Digital Marketing Performance (Bank)

• Solid Digital acquisition experience
• Sound in promoting banking products on social media channels
• Experience in developing social media contents

About the company

Our client is a well-established and top-tier retail bank in Hong Kong. To cope with their business expansion, they are now looking for a Senior Manager for their Social Media and Digital Marketing Performance.

About the role

Reporting to the Digital Marketing Head, you are responsible for formulating digital marketing strategies to drive the growth of retail banking sales through social media channels (including Instagram, Youtube, WeChat, Xiaohongshu etc.). You will generate ideas on digital marketing promotions and conduct digital data analysis on browsing behavior and audience insights (such as website / App traffic, ROI analysis, A/B testing, digital conversion rate etc.). You have to launch social media campaigns to acquire new banking customers and achieve business targets. In addition, you will manage digital marketing budgets and developing cost-effective digital programs to enhance customer digital experience and digital engagement effectively.

The successful applicant:

To qualify, the successful individual must possess:

• Degree holder, preferably in E-commerce, Digital Marketing or other related disciplines.
• Minimum 8-10 years of relevant working experience in digital and social media marketing in banking or financial services industry.
• Proven track record in developing digital sales with strong background in social media strategy is a must.
• Sound knowledge in promoting general banking products (such as Credit Card / Loans / Deposits) is definitely an advantage.
• Solid digital analytical skills (such as Adobe Analytics / Google Analytics / Google Tag Manager etc.) are required.
• Strong business sense, good analytical mind and good project management experience.
• Excellent in both spoken and written English and Chinese (Cantonese and Mandarin).

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.