Responsibilities:

• Formulate a comprehensive content (proactive and reactive) and distribution strategy – offline and online - for both consumers and corporate e.g. business partners, airports, travel authorities
• Cultivate strong media and influencer relationships among lifestyle, travel and business sectors
• Partner with HR to develop internal communications strategy to cultivate passion, motivation and brand love amongst employees
• Develop strategy and calendar for award entry, sponsorship, industry event and speaking engagement
• Develop CSR strategy for both internal and external engagement
• Plan and organize Grand Opening, PR engagement and corporate networking events
• Develop and implement the Group’s Linkedin content strategy
• Supervise in-market Marketing teams and local PR agencies to ensure consistent communications
• Responsible for overseeing Group’s daily press enquiries and emergency press handling as well as line-to-take
• Copy-write, translate, edit and proof-read all corporate collateral and PR materials including but not limited to press releases, newsletters, speeches
• Setup and monitor media coverage tracking structure for the Group and all markets

Requirements:

• Degree in Marketing / Communications / Public Relations or related disciplines
• Minimum 8 years of managerial experience, preferably gained from PR agency or in-house Communications team for a regional or global consumer brand
• Solid track record of managing effective PR, both traditional and digital, and content-driven campaigns
• Good understanding of travel, aviation or hospitality ecosystem
• Great understanding of audience behaviour and ability to transform it into effective communications
• Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally
• Excellent project management, time management, people management a must
• Excellent presentation skills in English and Chinese
• Flexibility to travel