Job Responsibilities: 

• Create and supervise online tagging and tracking policy across all markets
• Conduct customer data analyses and reports to provide actionable insights
• Perform constant A/B testing on website design, messaging or user interface to improve overall web performance
• Be the super user of CMS (Content Management System) and web analytics tool and train local and global Marketing team members on usage
• Partner with Marketing Communications & Sales to maintain website content including promotion, product information and pricing etc
• Partner with Marketing Communications to track, analyze and optimize all digital marketing effort
• Partner with IT, supervise and facilitate API connectivity with OTAs and any online affiliates to support sales and marketing development
• Support various CRM development, planning and execution, including but not limited to system integration, data management, customer acquisition, segmentation, retention and other CRM campaigns
• Support business owners and Branding in developing brand website(s)

Job Requirements: 

• University degree in Marketing, E-commerce Management or a relevant discipline with minimum 3-5 years of working experience in ecommerce or CRM operations across travel, hospitality industry or related field
• Experience in web analytics tools such as Google Analytics is a must
• Experience in CMS, CRM or Marketing Automation software, such as Salesforce.com, Microsoft Dynamics, Marketo, and Pardot is a plus
• Excellent in creating data analysis, reports and dashboards with actionable insights
• Highly analytical, data-driven, result-driven, sensitive to digital & technology trends
• Good communication, interpersonal and presentation skills
• Excellent project management, time management, people management a must
• Team player yet able to work independently
• Good command of written and spoken English and Chinese is a must
• Candidates with more experience will be considered as Assistant Manager