JPC TEXSON LTD

SENIOR BRAND OFFICER / ASST MARKETING MANAGER - high technology building & construction product / global market

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THE COMPANY :

Brand owner & marketer
High Technology building & construction product focus in eco-friendly coating products for HK, China, SE Asia, Europe,US & Middle East markets
We are looking for SENIOR BRAND OFFICER / ASST BRAND MANAGER - with details as follows :

THE JOB :

Report to General Manager of HK office
Lead and work closely with Shenzhen Branding team of 6-7 members including copywriters, brand officers ....etc
Collaborate in creating and implementing the company's brand communication strategies for overseas markets, ensuring alignment with the overall business objectives.
Lead the planning and execution of content marketing initiatives across various channels, including social media, the company website, and marketing collateral.
Manage relationships with international media outlets to enhance the company’s visibility and coverage in overseas markets.
Oversee the company’s participation in trade shows, awards, and competitions, leveraging these opportunities to boost brand awareness and drive business growth.
Enhance digital marketing efforts, including SEO, SEM, and email campaigns, to increase online visibility and user engagement in target markets.
Monitor and evaluate the effectiveness of brand communication activities, using data to refine strategies and optimize results.
Bachelor’s degree in Marketing, Journalism, or related fields.
Minimum of 3 years of relevant experience preferably for overseas market
Strong English communication skills & fluent in Cantonese & Mandarin Chinese.
In-depth knowledge of global marketing strategies, digital marketing, social media, and content management.
Keen sense for effective communication and content, with an awareness of industry trends and emerging practices.
Good cross-cultural communication skills and a collaborative team-oriented approach
Experience in building & construction sector or high technology products is a big plus
5 days work
Annual leave : 12 days + birthday leave
Medical insurance