This is an exciting opportunity for a marketing expert with strong knowledge of Greater China and SEA as well as a passion and understanding for the luxury / consumer goods market category.

Client Details

Our client is a globally recognised market leader in the luxury / consumer goods product category. With decades of history, this European brand has a reputation for excellent, sophistication and passion for its customers.

Description

• Develop and implement the regional marketing strategy aligned with the brands global goals.
• Identify market trends, competitive landscape, and consumer insights to inform strategies.
• Ensure consistent brand messaging across all marketing channels.
• Collaborate with global teams to maintain brand integrity and identity.
• Lead the creation and execution of innovative marketing campaigns, including digital, print, and experiential marketing.
• Measure campaign effectiveness and adjust strategies as needed.
• Build and manage a high-performing marketing team, fostering a culture of creativity and excellence.
• Provide mentorship and professional development opportunities for team members.
• Manage the regional marketing budget effectively, ensuring optimal use of resources.
• Monitor and report on financial performance of marketing initiatives.
• Build and maintain relationships with key stakeholders, including partners, influencers, and media.
• Represent the company at industry events and conferences.

Profile

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Deep understanding of the Asia market - Greater China, SEA (Japan and Korea are smaller markets but important).
• Proven experience in marketing, with a focus on luxury goods or premium brands or FMCG.
• Strong strategic thinking and analytical skills, with a track record of successful marketing campaigns.
• Excellent leadership and team management abilities.
• Exceptional communication and presentation skills.
• Proficiency in digital marketing and social media platforms.
• Ability to travel on occasion.

Job Offer

This role offers a market rate local package, work VISA sponsorship if needed as well as relocation. Career mobility is fundamental to the organisation.