The Manager will support the implementation of global communications strategy to build a strong brand for the product in the financial services and fintech spaces. You'll play a key role in the creation and execution of compelling narratives for the company's website, social media platforms, press releases, and other external-facing content.

Client Details

Our client is an established financial institution which is starting a new products featuring Web3, blockchain, and cryptocurrency. The Director of Communications and Branding will be responsible for the public relations, communications, marketing, and branding for this new product.

Description

As the Public Relations (PR) Manager, you will develop and execute a comprehensive PR strategy to enhance brand and product awareness among blockchain-savvy audiences and the general public. You will manage and update the firm's content communications channels including websites, blog posts, newsletters, and social media platforms, and apply analytics tools to track performances of these channels. You will also craft engaging contents in forms of articles, videos, infographics, and interactive posts, as well as materials for media including press release and media pitches. Additionally, your responsibility will include monitoring industry trends and identifying opportunities to gain media exposure.

Profile

This position requires at least 3 years of public relations (PR) communications experience, preferably in tech, finance, and Web3 industries. The candidate should bring forth expertise in researching, writing, and editing engaging content independently. Familiarity with Web3, blockchain, and decentralized finance concepts and terminology is a must. Besides being exceptional in written and verbal communication English and Chinese, the candidates are expected to be skillful in project management, content management system

Job Offer

This company offers a hybrid work arrangement. Candidates are not expected to be present in the HongHong Kong office on all working days. This pioneering position also offers an opportunity to shape the product's communications, marketing, and branding strategies.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anthony Lau on +852 3412 4851.