Our client is looking for a high calibre to join their team.

Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market share of Vitasoy products in Hong Kong and other markets.
• Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies.

• Plan, execute, and oversee marketing campaigns across various channels (digital, print, events) to promote products and drive sales.
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure cohesive brand messaging.

• Strengthen brand positioning and identity through targeted marketing initiatives and promotional activities.
• Manage brand assets and ensure consistency across all platforms and communications.

• Conduct regular market research to identify opportunities for product innovation and market expansion.
• Evaluate the effectiveness of marketing programs through KPIs and metrics, adjusting strategies as necessary.

• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Monitor and report on the performance of marketing initiatives.

• Lead and mentor a team of marketing professionals to drive performance and foster career development.
• Foster a collaborative and creative environment to encourage innovative marketing solutions.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• At least 7 to 8 years of experience in marketing management, preferably within the FMCG or food and beverage industry.
• Strong understanding of digital marketing trends and tools.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong communication and interpersonal skills, with the ability to work effectively in a team-oriented environment.
• Proficiency in both English and Chinese (Cantonese and/or Mandarin) is preferred.

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.