Reporting to the Executive Director (ED), the Manager - Marketing, Communications and Fundraising is a key executive team member of our organisation. He/she will be responsible for:

Marketing and Communications

• Develop and manage online and offline marketing and communications campaigns, and evaluate the effectiveness of various activities.
• Plan, create, and oversee the design and content development of marketing materials for social media, websites, newsletters, press releases, events, and any other distribution channels.
• Manage the organisation’s events, campaigns and other functions as needed.
• Develop relationships with key media to secure and grow media coverage, and support the roll-out of regular, informative and effective communications with donors, stakeholders, the media, volunteers, peer organisations, government departments, and the community.
• Analyse and prepare for potential crises impacting the organisation’s image and reputation.
• Act as secretary to the Marketing, Communications & Fundraising Committee of the Foundation.

Fundraising

• Devise, drive and organise fundraising campaigns and events.
• Assist to develop strategies and setting goals to hit fundraising targets.
• Collaborate with other organisations and groups within the community to build partnerships and enhance fundraising activities.
• Research, identify, liaise and build relationships with potential donors, and to develop plans to maximise opportunities.
• Manage information and record the profile of donors and fundraising activities.
• Evaluate and report the effectiveness of fundraising projects on a regular basis.  

We are looking for:

The ideal candidate should possess 5+ years of experience in marketing and communications, with a focus on online and offline promotions planning and execution, content development, social media, and community engagement. 

• Strong understanding of digital marketing (incl. social media management, content marketing).
• Experience in working with content creaters, designers, and production companies to develop high-quality, multimedia marketing materials.
• Experience in event planning and community-building initiatives is an advantage.
• Excellent project management skills, with the ability to multitask and meet deadlines.
• Strong analytical mindset, with the ability to measure and optimise campaign performance.
• Strong communication and collaboration skills, with the ability to work with teams across different functions.
• Excellent writing skills in English and Chinese is necessary.
• Passion for supporting students with specific learning needs and an understanding of the education market in Hong Kong is a plus.