Job Responsibilities:

• Formulate and supervise AXA's overall social media and content strategies, and align with key line-of-business owners, agency channels and stakeholders in regular basis to achieve the company's business needs
• Lead the team and manage vendors to deliver quality content though social platforms, includes but not limit to Facebook, Instagram, WeChat, website blog, etc.
• Formulate and implement social media initiatives and campaigns to enhance brand presence and drive fans acquisition and engagements
• Continue to build the brand's thought leadership though branded content
• Leverage on global partnership with Liverpool Football Club to build brand's awareness and drive social engagement
• Manage social media communities, handle users' enquiries to ensure the process comply with audit and compliance regulations.
• Perform social listening in various social platforms such as facebook, Instagram, wechat, forums and google, etc. Work with internal teams to perform crisis management and minimize the brand reputation risk
• Optimize performance and extract insight from data and monitoring tools to ensure the highest ROIs
• Extend footprint on ad channels popular among MCV (e.g. RED or TikTok) and assist in GBA's initiatives for fuelling business
• Stay abreast of industry, online marketing and social media trends with utilising social monitoring and listening tools

Qualifications and Requirements:

• Degree in Marketing, Communications, Finance or a related discipline
• Minimum 8 years of marketing or content publishing with agency background, related to the insurance, finance or health care industry is a plus
• Strong Proven Track record of launching digital marketing campaigns & social media management, content marketing showcases with the usage of facebook, Instagram and WeChat, SEO
• Strong communication and interpersonal skills
• Strong analytical skill and good business senses
• Attention to details, multi-tasking, self-initiative and result-oriented
• A good team player
• Good project management skills
• Mainland Chinese Marketing Experience / background is preferable
• Strong PC skills especially PowerPoint, Excel and Chinese Word Processing