Responsibilities:

• Create and implement a comprehensive and effective fundraising strategy (including the group’s market positioning and branding) and plan in line with the foundation’s mission and needs, that will maximize the group’s appeal to individual as well as corporate donors
• Identify target donors / donor segments, devise and implement outreach plans to build and cultivate relationships with these groups / individuals
• Write and produce fund-raising messages and marketing collaterals
• Create, design and launch innovative, fun and viral social media campaigns to raise the profile of the group and funds for it.
• Identify, brief and liaise with suppliers including graphic and website designers to produce the necessary fundraising materials
• Plan and execute a cost-effective media and communications strategy and plan (for both traditional and digital media platforms) to raise the profile of the group’s work and its appeal to target donor groups
• Establish concrete annual fundraising budgets and targets, and manage the budgets to ensure fund-raising targets are met within the set budgets
• Set up the necessary mechanisms including donation services to kick off the group’s public fund-raising efforts
• In charge of overall marketing communications, promotion, branding and representation of FCF work.

Requirements:

• At least 3 years of proven track record in fundraising with a non-profit or charitable organization in Hong Kong or in marketing of consumer products/services
• Experience in donor/customer cultivation and solicitation
• High proficiency in creative social media marketing
• Experience in dealing with the different media platforms, advertising and branding
• A well-motivated, highly creative self-starter
• Willingness to learn and apply social learning theories to the group’s marketing effort to achieve maximum impact
• Attention to detail
• Preferably with experience in writing fundraising materials or marketing collaterals
• Excellent written and verbal communications skills in both Chinese and English
• A good team player with strong organizational, communications and interpersonal skills