Responsibilities

Reporting to the Head of Marketing, you will lead a small team to develop and manage e-commerce sales channels in order to achieve business growth.

•  Manage, design and deliver analysis, such as digital performance analysis, website analytics, guest segmentation and cross channel analysis
• Optimize various site elements, including site structure, content based marketing campaigns and guide the development of reports
• Create and supervise online tagging and tracking policy
• Work with external vendors for website development and manage SLA as well as project timeline
• Support various CRM development, planning and execution, including but not limited to system integration, data management, customer acquisition, segmentation, retention and other CRM campaigns
• Establish and maintain online customer database, conduct online membership-based loyalty programs and measure the results.
• Provide timely and sufficient training and guidance to team members

Requirements

• Degree holder Business, Marketing or related disciplines
• Minimum 6 years relevant experience of which at least 3 years in B2C eCommerce
• Demonstrated expertise with Google Analytics and other web analytics platforms
• Knowledge of HTML, marketing automation platforms
• Solid experience in an ecommerce environment, specifically related to website development/user interface, site merchandising, product content creation, user experience, taxonomy, SEO, digital marketing and email marketing
• Experience in User Experience (UX), user research and customer journey mapping
• Strong analytical thinking, data-sensitive and strategic mindset
• Project management skills with the ability to collaborate with different stakeholders
• Good people management and communication skills
• Fluent in spoken & written English and Chinese (Cantonese)

Interested parties please send application together with full resume, present and expected salary by clicking the Apply Now button below.

Personal data collected will be used for recruitment purposes only