We are looking for the role of Digital Performance and Analytics Manager. This role will be the expert in the areas of customer journey planning, web analytics and performance marketing, serving MNC clients and support them on cross border solutions between Hong Kong and China.

What Am I Expected To Do?

• Establish campaign KPI based on client goals, overseeing the strategy and implementation including campaign set up, trafficking and quality assurance for accurate data collections across multiple paid media platforms such as DSP, SEM, Social Media of Hong Kong and China;
• Analyze across different data sources to build customer persona for facilitating audience targeting / retargeting;
• Implement tagging requirements for data collecting, managing and reporting on web analytics, digital advertising properties and other website metrics (e.g., baidu tonhji , Google Analytics);
• Look for optimization opportunities to improve overall effectiveness and ROI in online marketing campaigns especially customer engagement and conversion;
• Provide data-driven insights and recommendations to key stake holders through strong presentation construction and visual storytelling;
• Manage direct client facing, managing their expectation and response to their inquiry in a timely and professional manner;
• Supervise the team by providing key directions in achieving the campaign goals.

What Background Would Make Me Successful In This Role?

• Degree holder in Marketing or Communication related disciplines;
• 2-3 years solid experiences in digital marketing, agency environment experience is preferred;
• Strong technical experience in on-sit tag planning and implementation, experience with tools including Google Analytics, Google Tag Manager, Miaozhen, AdMaster, etc;
• Strong technical experience in off-site tag planning and implementation, experience with tools including Sizmek, Doubleclick, Miaozhen, AdMaster etc’
• Understanding in China platforms is a plus;
• Proficient in MS Office including Word, Excel, Outlook and Chinese Word Processing.