JPC TEXSON LTD

Digital Marketing Executive - Asia mobile game developer & operator (Kwun Tong)

Job Details

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THE COMPANY :

Japanese company
Leading Asian mobile games developer, marketer & operator
Main market : Asia Pacific
Minor market : US & EU
We are looking for DIGITAL MARKETING EXECUTIVE - with details as follows :

THE JOB :

Report to Senior Marketing Manager
Work in Digital Marketing team of 4 members
You will collaborate closely with internal stakeholders, headquarters, and agencies to foster user growth and meet business KPIs.
Experience and expertise in digital marketing platforms, strategies, and implementation. This role demands a detail-oriented, data-driven mindset, a strong team player, a sense of user growth, and hands-on project management experience.
Execute innovative and creative strategies to drive user growth and revenue across global markets through various marketing channels.
Optimize media buying for user acquisition (UA) and re-marketing campaigns to enhance ROI efficiency.
Monitor and control marketing campaign timelines to ensure quality and smooth delivery.
Initiate marketing automation strategies and execute omnichannel campaigns.
Collaborate with the product team to implement daily digital tactics effectively.
Coordinate with the design team to oversee concept development, writing, design, and production aligned with strategic objectives.
Manage relationships with advertising partners and agency accounts.
Manage social media campaigns to expand brand outreach and engagement.
Conduct regular data analysis, market research, and reporting to derive actionable insights.
Utilize analytical and data-driven insights to support brand growth and achieve KPIs.
Bachelor’s Degree in Business, Marketing, Advertising, eCommerce, or related fields.
Fresh graduates or 1-2 years of experience in Digital Marketing, preferably in gaming, tech, or startups.
Proficient in mar-tech, digital marketing platforms (Meta ads, Google ads, Apple Search Ads, DSP, etc.), social media management, automation tools, ASO, SEO, data tracking, and Google Analytics.
Experience in email marketing including planning, execution, and analysis.
Proficient in written and spoken English and Chinese;
An advantage if proficient in Japanese language
5 days work
1.5 hour lunch break
Annual leave : 14-20 days
Birthday leave
Medical and life insurance