As a growing multinational company, the MTR Corporation strives to connect communities through our railway network, property projects, various commercial activities and investment projects.  Riding on our expertise and experience, we continue to grow outside of Hong Kong.  Join us in building your career in our dynamic businesses.

We are currently recruiting:

Responsibilities

• Participate in formulating the digital channels strategies and implement various digital channels initiatives and marketing communications to expand and activate the MTR Mobile app customer base
• Work closely with creative and media agencies and vendors in developing quality marketing campaigns in a timely manner to meet the business objectives and drive engagement on MTR Mobile app
• Drive digital channels enhancement projects to enhance customer experience and capture business growth opportunities of MTR Mobile app and businesses across the corporation, including railway, station shops, online shops, and MTR Malls, etc.
• Conduct focus groups and survey to collect customer feedbacks and monitor the usage behavior of MTR Mobile app for future enhancements of digital channels
• Evaluate digital channels and campaigns effectiveness to ensure that initiatives are measurable and reportable

Requirements

• Degree in Marketing/ Business and Administration/ Data Analytics/ Computer Science, or a related discipline
• At least 3 years’ relevant experience in mobile app / website development cycle
• Good knowledge on latest mobile and web technology trend, and system flow of computer applications
• Solid knowledge on data analytics to collect, analyze and interpret data to inform business decisions
• Good communication skill in both written and spoken English and Chinese
• Self-motivated with good analytical and planning skills

Applications 

You are invited to apply online via http://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 14 September 2023. 

For other job openings, please visit MTR Corporation's website for more details. All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.

All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed.