The Data Analytics team was formed relatively recently, but has impacted the broader organization significantly. Data-driven transformation through the democratization and access of data via multiple platforms empowers our teams to make smarter decisions. Measuring the impact of those choices gives us the agility to adapt quickly when necessary. With the advent of these initiatives around data storage, centralization and automation, we've seen massive gains in efficiency, growth in our core metrics (traffic, revenue) and a rising tide of excitement, morale and engagement at the South China Morning Post.
You’ll be joining a team of mathematicians, analysts, engineers and media with prior experience across agency, advertising, magazines, technology and finance.
As we continue to build and integrate cutting-edge technology in data infrastructure, cloud services, artificial intelligence, augmented/virtual reality, and machine learning, we’re excited to see what the future has in store for the Post and for Hong Kong.
Job Responsibilities:
Deliver reporting and analytics to cross functional management teams across all of SCMP group's properties.
Work closely across multiple teams to understand their information needs and ensure strategy and developed solutions fit evolving needs.
Generate automated weekly reporting on various KPIs via Tableau.
Perform ad-hoc analysis on multiple reporting metrics: CPA / CAC, LTV, NPV, ROI etc.
Own and manage multiple initiatives to develop and automate tracking mechanisms to measure multi-channel performance both regularly and on an ad-hoc basis.
Collaborate with engineering to shape and drive tactical and strategic development of data infrastructure, reporting and analytical applications.
Work closely with data engineering and development team to build ETL pipelines.
Manage data vendors that ensure they provide quality data.
Job Requirement:
Degree in Business, Economics, Finance, Computer Science or other technical fields.
At least 3 years analytical experience with high data volume environments, preferably in software, internet, media or telecom industry.
Consulting experience a plus.
Demonstrated superior performance in prior roles with increasing levels of responsibility and independence.
Demonstrated experience and strong track record in developing and delivering reporting and analysis to senior management in a demanding business environment.
Demonstrated ability to handle multiple projects and drive complex operational and strategic initiatives.
Strong database experience including proficiency in SQL and Python and superior knowledge of Excel.
Knowledge of Hive, No-SQL, Hadoop, Graph or other data applications and related languages a plus.
Strong interpersonal skills that encourage team cooperation and build solid working relationships with peers and senior leadership.
Excellent communications skills, written, verbal, and presentation in English.