Responsibilities:

• This role requires a brand publisher mindset that creates content to expand the reach to a wider spectrum of audiences and drive an effective and responsive communications with relative content updates and innovative social media activities
• To explore, plan and execute promotion through different media and social networking sites to maximize the awareness of company and drive engagement on both online and offline level
• To understand relationship between content and data, content categorization and structure, distribution, measurement and suggest improvements accordingly
• To collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives 
• To create, publish, and maintain content in traditional Chinese, to a very high degree of editorial standards

Requirements:

• Around 5-8 year experience in copywriting gained from publishing house or digital media. Candidate with less work experience but can demonstrate a good grasp of the core value of content marketing would also be considered.

• Substantial knowledge in consumer-facing corporate branding
• Demonstrable knowledge of content creation, performance analysis, optimization by using analytics tools including but not limited to Google Analytics

• Be creative, has excellent time-management skills; ability to work in an agile environment and meet sprint deadlines

• Passion for travel content is a huge advantage

Interested parties, please send your full resume stating your availability, present and expected salary by clicking Apply Now. Thank you.

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purposes.