Marketing Department

Business Intelligence Manager (Job ID: 2057)

Responsibilities:

• To assist the Section Head with robust business insights covering both internal customer analytics and external market reviews for business planning and implementation
• To identify business opportunities and develop segmentation strategy to enhance customer stickiness and profitability
• To conduct customer analyses and drive cross-selling campaigns to increase product holding and usage
• To define and monitor customer segments and build data mining models
• To better understand customer behaviour through exploration of big data
• To develop frameworks for information collection and analysis

Requirements:

• University graduate in Quantitative Analysis, Statistics, Mathematics, Decision Science, Computer Science, Data Science or a related quantitative field
• Minimum of 5 years’ experience in banks, financial institutions or insurance companies  
• Proven track record in business intelligence analysis, customer segmentation, marketing campaign management and CRM business applications
• Proficiency in SAS & SQL is a must
• Experience in other Business Intelligence & Analytics tools is an advantage
• Strong numerical acumen with in-depth experience in statistical modeling and analytics
• Strong critical thinking, report writing and presentation skills
• Strong project management skills and experience with managing large scale projects
• Strong interpersonal skills and a good team player
• Good command of both spoken and written English and Chinese