This Associate Director reports to the Head of Marketing and is one of the key leaders within the marketing department which owns the digital marketing function. The key sub-functions of this team is to maintain the firm's attractive social media presence and acquire new customers through digital channels.

Client Details

Our client is within the financial services industry which offers services such as payment, credit, and loans to consumers and businesses. This particular hiring focuses on the B2C/consumer side of the business.

Description

As the functional leader of digital marketing, the Associate Director (referred as "you" below)'s key objective is to drive digital acquisitions for the firm's products through Paid Media (including, Display Ad, Paid Search/SEM and Paid Social), Social Engine Optimization (SEO), Programmatic Media Buy, Affiliate Marketing/Partnership, Customer Referral Programs (MGM) and other tools in line with market trends.

While capturing customer's attention and influencing their decisions using the above methods, you will also manage acquisition costs and campaign performance using analytics tools. Through data analysis and performance tracking, you will modify digital marketing tactics and provide product enhancement recommendations. Based on your performance tracking and data analytics, you will explore varying partnership with external vendors such as cost-per-acquisition (CPA) agreements or other forms of partnership to optimize advertising spending.

In addition to above core duties, the Associate Director will lead a Senior Manager which focuses on Social Media. Through this capable Senior Manager, your digital team will drive online engagement through compelling and viral contents, influencers' campaign, and Paid Social. It will be the Associate Director's duty to stay on top of social trends and motivate the team to drive businesses through creativity.

Profile

The ideal candidate should have 8+ years of experience in digital marketing, preferably from financial services industry. Candidates from other industries are also welcome as long as they demonstrate solid track record in driving digital performance in a consumer-facing industry. Solid capability in Digital Marketing means the ability to lead and be hands-on in Paid Media (including, Display Ad, Paid Search/SEM and Paid Social), Social Engine Optimization (SEO), Programmatic Media Buy, Affiliate Marketing/Partnership, and Customer Referral Programs (MGM).

The firm requires technical skills in social media content management, customer data platform, Google Tag Manager, Google Analytics, DoubleClick Campaign Manager, etc.

As a leader of the team, the position requires strong interpersonal skills, creativity and critical thinking. A successful applicant would possess strong business instincts developed through past experience which allows him/her to adapt to changing marketing conditions.

This position requires Bachelor's degree and excellent command of English and Chinese (Cantonese included).

Job Offer

This opportunity offers a platform to leverage your experience in driving successful digital strategy and fostering the growth of this highly capable team. Besides a completive base salary which is in line with market trends, the firm offers fringe benefits (annual leave, medical insurance) which are well above market norms.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anthony Lau on +852 3412 4851.