The job incumbent will work for the subsidiary, The Women’s Clinic Group Limited, under the Group. He / She will be responsible for planning marketing strategies, building company brand and collaborating with related parties in both Hong Kong and China markets.

The Women’s Clinic Group Limited, invested by Mason Group, is the largest private IVF clinic group in Hong Kong started through the merger of the two leading IVF practices, Reproductive Healthcare Group and Women’s Clinic Group. The Group combines the expertise of 13 specialists and the resources of 3 licensed IVF centres and one medical laboratory. In 2018, WeDoctor joined the Group as a strategic investor. The Group strives to be the provider of choice for patients seeking high quality obstetrics & gynaecology services in the region. To achieve this goal, we are committed to attract suitable candidates for a rewarding career with us.

Responsibilities

• Support Marketing & Operation Director in business development, sales and marketing opportunities in Hong Kong and China
• Assist in driving sales revenue, developing new business and engaging current and potential customers
• Prepare marketing proposals and conduct market research on competitor information such as service plan, pricing, campaign, etc.
• Identify opportunities and launch marketing programs to promote disease awareness and drive market penetration
• Assist in the design and production of marketing / media materials including social highlights posters, sales flyers, education leaflets and brochures, etc.
• Manage social media channels to deliver marketing messages and promote marketing campaigns
• Work closely with internal and external parties in the implementation, results measurement and analysis of online and offline marketing campaigns

Requirements

• University degree in Business Administration, Marketing or a related discipline
• Minimum of 5 years of relevant marketing experience preferably in medical, healthcare or clinical industry (Candidates with less experience will be considered as Senior Marketing Executive)
• Proven track record in implementing business development and marketing strategies as well as managing marketing activities
• Solid knowledge in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Google Analytics, social media reporting, full campaign and channel analytics
• Self-motivated and detail-minded with the ability to work independently and under pressure
• Great interpersonal and presentation skills and is able to communicate well all levels of stakeholders
• Excellent command in spoken and written English and Chinese
• Immediate available is highly preferred