Responsibilities:

• assist and in collaboration with the AVP, set marketing, public relations, editorial, and social media strategies to achieve objectives set by the leadership team;
• lead and manage a team responsible for integrating creative and effective content through public relations, social media, website, editorial, and research promotion to achieve overall school and program-specific goals for HSMC;
• manage and coordinate College events and activities including public relations, marketing, media relations, branding, publicity and promotion, etc.;
• keep abreast of important trends in the marketing and communications industry and incorporate best practices, particularly as it applies to higher education;
• oversee creation and distribution of various types of content and storytelling (e.g., Magazine, website, promotional brochures, newsletters, blogs, emails, interviews) and formats (i.e., print, digital, video, social media and event-based) that engage key audiences of current and prospective students, alumni, donors and corporate partners;
• in collaboration with the University partners, effectively deliver messages that enhance the visibility and reputation of HSMC;
• build and maintain strong and productive relationships with journalists in both print and electronic media;
• handle crisis communication and management; and
• handle development of the annual budget and maintain spending within budget while achieving overall goals.
  
  

Applicants should:

• possess excellent communication skills, media relations experience, sound judgement, strong collaborative instincts and highly developed leadership skills;
• have a Bachelor’s degree or above in communications, public relations, English, journalism, marketing, or related field;
• have at least 8 years of experience in public relations, communications, social media and writing/editorial, with progressively more responsibility at a medium-sized or large organization;
• have a deep understanding of public and media relations, crisis communication, branding and the ability to apply that knowledge within a collaborative team;
• be able to work in a fast-paced, team-oriented atmosphere and effectively meet deadlines while remaining flexible and accommodating;
• have exceptional communication, writing, editing and message development skills, and experience in strategic planning and execution; and
• have demonstrated project management and organizational skills, strong attention to detail, and ability to work independently and to exercise initiative.
  
  

Salary will be commensurate with qualifications and experience. Applicants should send a full resume with expected salary by clicking Apply Nowor by post to Human Resources Office, Hang Seng Management College, Hang Shin Link, Siu Lek Yuen, Shatin, N.T., Hong Kong on or before 2 April 2018. Please indicate the post applied for and mark 'Application - Confidential' and the reference number on the cover.

Applicants who are not invited to an interview within three months may consider their applications unsuccessful. All information received will be treated in strict confidence, and the data collected will be used for recruitment purposes only. The Personal Information Collection Statement will be provided upon request.

Hang Seng Management College, incorporated in Hong Kong with limited liability by guarantee, is an equal opportunity employer.