Founded in 1908, Bank of Communications Co., Ltd. (Stock Code: 3328) is one of the oldest banks in China, and also acted as one of the country’s banknote-issuing institutions. The bank was listed on the Stock Exchange of Hong Kong Limited and the Shanghai Stock Exchange in June 2005 and May 2007 respectively. At present, apart from Tibet, BOCOM comprises 30 provincial branches across provinces, municipalities and autonomous regions, plus a network of 2,637 operating locations in 173 cities and 112 counties nationwide. Beyond China, BOCOM has established overseas centers in Hong Kong, New York, San Francisco, Tokyo, Singapore, Seoul, Frankfurt, Macau, Ho Chi Minh City, and Sydney; one subsidiary bank in the U.K. and one representative office in Taipei. BOCOM’s development strategy is to become a first class listed universal banking group focusing on international expansion and specializing in wealth management.

Responsibilities:

• Assist in planning, organizing and implementing of brand building projects and activities of the bank
• Manages, develops, and implements marketing activities to maximize sales of an assigned brand
• Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis
• Work with internal stakeholders to identify and implement bank strategies
• Ensures that project/department milestones/goals are met and adhering to approved budgets and timelines
• Coordinates and support relevant teams to ensure a consistent brand message is communicated
• Coordinates vetting of all internal and external promotion materials and collaterals such as advertisements, advertorials, pamphlets, brochures, online advertisements and act as gatekeeper to ensure compliance of internal guidelines and statutory requirements
  
  

Requirements:

• Degree holder or above in Business Administration, Marketing, Public Relations or equivalent qualifications at HKQF level 5, with 4 years or above relevant experience in the related area as an individual contributor. With relevant experience in banks, financial institutions, government, universities or public utilities
• Proficiency in written Chinese and English
• Strong in advertising, event and project management
• Detail-minded and with good communication, interpersonal and organization skills
• Able to work under pressure and meet tight deadlines
   

Candidate with more experience will be considered as Deputy Manager, Brand Management. Candidate with less experience will be considered as Officer, Brand Management. 

The above post requires proficiency in English, Cantonese and Putonghua.