絕大部份人都唔知自己其實需要一個Professional Bio,直至忽然有人要求,先至臨急臨忙潦幾隻字。結果,
"I am a content marketing professional at ABC company. I am responsible for content ideation with business-changing storytelling skills. Previously, I worked as a marketing manager for a marketing agency and served a lot of well-known brands, such as Apple, Google, LV, Cartier, etc. I graduated with honours from Hong Kong University with a degree in Marketing."
真係悶到呢,自己寫完都唔想proofread睇多次,
點解要寫Professional Bio?
其實Professional Bio重要性同影響力拍得住Resume同Cover Letter,因為佢用途廣泛,到處都有佢嘅身影:
- cpjobs等搵工平台嘅個人profile
- 個人網站/網誌嘅「About」頁面
- 社交網絡平台如LinkedIn、
Twitter嘅profile,如果有人Google你個名, 好大機會見到 - 各種marketing materials、計劃書、報價單、標書
- 公司網站
- 報告、專業文件、授權轉載嘅guest blog post
Resume同Cover Letter都係主動send出去,而且有比較確定嘅目標讀者;
你有冇試過Google自己個名?
如果你有幫自己寫Professional Bio,就可以提供正面嘅聲音,甚至可以將負面嘅新聞/
寫法要點
用第三人稱
Cover Letter同Thank You Letter等一般搵工用嘅文唔同,
如果你從未寫過Professional Bio,咁依家可能係你第一次用第三人稱嚟寫自己,
1. 更容易Share
上面提到,Professional Bio用途廣泛,喺公司網站、計劃書、標書等等都會出現,
2. SEO(搜尋引擎優化)
喺你嘅Professional Bio入面寫出你嘅姓名可以幫Google容易啲辨認到呢篇文係
3. 真心話用第三人稱講,真心啲呀嘛
用第一人稱講自己嘅嘢,好易俾人感覺過份謙虛或者驕傲,例如:
I am a competent manager with years of experience.
同一句說話用第三人稱講:
John is a competent manager with years of experience.
我睇咗啲乜嘢?
見過有啲Professional Bio洋洋灑灑幾百字,但係睇完冇留底任何印象,
典型嘅例子就係用字軟弱無力、籠統,例如「我負責……」、「
- Hard worker/hardworking
- Responsible
- Familiar with
- Utilize
- Responsibilities include
- Assisted
- Helped With
另一種情況就係係濫用流行語(buzzword),
- Thought Leader
- Guru/Ninja
- Strategic
- Innovate
- Disruptive
- Team player
- Big Data
- Paradigm Shift
- Outside the box
- Excellent communicator
- Leverage
- Business-changing
- Synergy
- Proactive
結構同內容
下期再詳細講解,仲可以下載templates。