Marketing and PR

Almost every industry needs marketing and public relations (PR) professionals, and both are always in great demand as Hong Kong plays a vital role in helping international brand names access the mainland.

As an international city, Hong Kong enjoys great advantages when it comes to developing marketing and PR. When international brands go into China, they like to absorb Chinese cultural elements while retaining their own unique Western features. Talent found in Hong Kong are able to provide help in this respect.

While the European debt crisis and the poor US economy show no signs of improving, they have had little effect on the marketing and PR sector here and there are still many job openings.

Marketing is a career that is popular for new graduates, most likely because of its interesting nature. Those wishing to join the industry are advised to have good language skills, as they will be required to write press releases. They also need to be outgoing, creative and talkative.

Alexa Chow, managing director, Centaline Human Resources Consultants
As told to Chiu Po-sze