HONG KONG: The week-long corporate social responsibility (CSR) campaign started on 10 June in Hong Kong and included a series of events aimed at accumulating charity mileage and reduce carbon footprint.
The highlights included the Global Challenge Day on 13 June and the AXA Walkathon. Over 1,000 employees, including members of the executive committee at AXA Hong Kong, took part in a walkathon at the Wan Chai Sports Ground that covered 1,371.2 kilometres. Staff also participated in other activities to accumulate additional kilometres, such as group spinning classes, beach cleaning on Tung Lung Island, and heritage preservation tour in Wan Chai. Other employees chose to show their support in other creative ways such as completing part of the journey to work on foot, and gym sessions outside office hours.
AXA Hong Kong collectively achieved a total of 5,445 km through the campaign and raised funds for The Conservancy Association, one of the longest established non-government environmental organisations in Hong Kong to support its ongoing effort to protect the environment and conserve natural and cultural heritage.
“We are pleased to have been part of this global campaign, which brings everyone at AXA together for a good cause,” said Andrea Wong, chief marketing and strategy officer cum chief corporate responsibility officer of AXA Hong Kong. “The enthusiastic participation from our staff underscores the strong sense of corporate citizenship that is deeply embedded in our corporate culture.
“In line with our continuous commitment to bringing stability and prosperity to the people of Hong Kong beyond the provision of innovative financial protection solutions to our customers, we are keen to give back to the society through health, environmental protection and community initiatives,” she added.
“The tangible impact is the result of the collective efforts of all our employees, and we will continue to support this mindset in the years to come.”
As part of its CSR efforts, AXA Group is committed to reducing its worldwide carbon footprint. Since 2008, it has reduced its global CO2 emissions by 34 per cent and power consumption by 16 per cent, according to AXA’s 2012 environmental tracking survey.
