Hong Kong Tourism Board
Senior Analyst, Strategic Planning (Performance Analysis) (2-year contract)
Job Details
Company Overview

Responsibilities:

  • Conduct market and strategic studies for formulating the market portfolio and development strategies in achieving the organization and tourism performance
  • Analyse the market potential, visitors’ portfolio, behavior and characteristics for marketing strategies formulation independently
  • Conduct data analysis with statistical tools (e.g. Excel, SPSS and SAS) and assist team members to perform correct and unbiased analysis using our database
  • Conduct desktop research to identify new market and consumer trends. Provide analysis on market outlook and macro environment for strategic planning and business development
  • Monitor the industry and market environment for alignment in strategic direction and to assess the implications and recommend on strategies for any special incident
  • Evaluate organization and market performance and to advise on strategies establishment, development and compiling of the annual business plan
  • Prepare business presentations and/or analysis reports for management, internal and external clients
  • Work closely with internal teams and external parties for research initiatives and marketing issues
  • Undertake any other duties / special assignments as required

Job Requirements:

  • Degree holder preferably in Business Administration / Marketing / Statistics/ Quantitative Analysis/ MIS or equivalent with minimum 6 years of experience in strategic planning, marketing or business analysis 
  • Data analysis skills including Excel, and SPSS/SAS is preferable
  • Proactive in sharing ideas and make suggestions, strong writing skills and able to make abstract concepts or complex topics into presentable ideas
  • Passionate about research and analysis, willing to develop career in this profession
  • Experience in business model building will be an advantage
  • Good analytical, communication and interpersonal skills and detail-minded
  • Strong PC skills, especially in MS Excel, PowerPoint and Word
  • Good command of both spoken and written Cantonese and English

The successful candidate will be engaged in contract employment for two years.

Interested parties please send resume with present and expected salary by clicking Apply Nowor by mail to " Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong" on or before 28 October 2015. Please quote the reference number in the application. Late applications will not be considered.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.

Only shortlisted applications will receive our response. All information received will be kept in strict confidence and only for employment-related purpose.

Additional Information

Work Exp
6 Years
Education
Bachelor Degree
Employment Type
Contract
Location
Tin Hau
Job Level
Middle
Published On
19/10/2015
Job Ref. No.
413-151019-2
Benefits
5-day week
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Senior Analyst, Strategic Planning (Performance Analysis) (2-year contract)
Hong Kong Tourism Board
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