Responsibilities

• Formulate and implement marketing plan to achieve monthly and annual target
• Responsible for new product development and launch
• Allocate, manage and control the promotion fund budget with an objective to maximize promotional effectiveness & ROI
• Responsible for media, advertising and promotion (both traditional and digital platform), strategy plus complete execution
• Work closely with internal and external parties to ensure excellent execution of marketing initiatives
• Fully accountable for channel management
• Lead and drive market analysis and segmentation, competitive intelligence, brand and message fit, go-to-market project and leverage our core competency to scale up the overall value
• Demonstrate leadership to influence and motivate members across all levels of corporations

Requirements

• Degree holder in Marketing / Business Studies or equivalent
• Around 5 years marketing experience in FMCG industries, preferably in health food products
• Solid experience in formulating and implementing marketing plan and new business development
• Result-oriented, detail-minded, and possesses strong analytical and problem solving skill
• Creative in sales and marketing communication tactics
• Well organized and could manage multiple priorities
• Good command in both written and spoken English and Chinese
• Proficiency in PC skills and Chinese word processing is a must
• Applicants with less experience may be considered as Assistant Product Manager