Responsibilities

• Work closely with business team to facilitate their sales initiatives to meet set business objectives by developing respective marketing plan
• Work closely with the teams on ships to promote and implement programs and events by packaging with any sales product to deliver a unique and fun filled cruise experience
• Co-ordinate with creative/digital/social media/media teams/agencies to develop tactical sales ad and product campaigns
• Copywrite, translate, vet & approve marketing collaterals to ensure brand accuracy
• Write bilingual media releases and share responses to local & regional media queries
• Conduct ship tours, set sail for media/joint partners familiarisation cruises and flycruise trips
• Execute port-stay ship events, theme cruises, and organise onboard ship programmes
• Initiate and evaluate joint promotion, sponsorship with joint partners and travel agents to create brand awareness and grow business
• Garner cruise insights and generate management reports for product innovation
• Provide regular performance and status reporting to management in a timely and accurate manner
• Assist any ad hoc or new projects as assigned by the management

Requirements

• University Degree in a relevant discipline
• Minimum 10 years relevant marketing communications experience in PR/advertising agency, event management or travel sector
• Rational business and marketing sense, yet can also think creatively
• Strong project management skills and strong team leadership
• Proficiency in written and spoken English and Chinese, proficiency in Putonghua an advantage