Our Client - A luxury retail group with strong presence in Asia. The company is now recruiting a high caliber to join their CRM team.

The Role - This is a strategic role to develop and implement CRM Strategy through omnichannel marketing strategy. Design and lead marketing programme to foster customer loyalty, engagement and drive sales in both online & offline channel.

Key Duties and Responsibilities

• Manage Customer Loyalty Program operations and regularly review and design operating procedures
• Regular interpretation of customer behaviour data to derive actionable insights to craft loyalty marketing plans that increase the value of existing customers
• Manage the CRM/loyalty marketing budgets ensuring the activities achieve their set targets and are delivered within budget
• Manage all Direct to Customers communications across all channels with efficient customers targeting and to monitor effectiveness of campaigns, messages, timings, relevance and business results
• Monitors and evaluates the activities and products of the campaigns 

• 5 years of marketing and communication experience with experience in CRM & Loyalty experience
• Experience gained in luxury retail, hospitality is a preferred
• Digitally Savvy with experience in effective digital marketing campaigns
• Numerically savvy with experience in data intepretation and consumer intelligence
• Excellent command of English and Chinese