Purpose of the Position:

To help drive and continually improve digital marketing activity to help SCMP.com to achieve its targets by providing clarity for making data-backed decisions.

Major Job Responsibilities:

• Apply data mining techniques to customer and market data to provide benchmarks and forecasts for digital marketing planning and Lifecycle program execution.
• Develop customer journey strategic and tactical research models and benchmarks to optimize future digital campaign targeting and audience selection.
• Analyze behavioral data to develop and improve multichannel customer journey across each respective digital platform.
• Review customer lifecycle performance and provide guidance on development strategies for various digital marketing campaign enhancements.
• Provide regular and timely insight reports to various business units based on their requirements and agreed objectives from the organization.
• Steer the customer targeting and selection process to maintain coherence with business and segment plans while optimizing agreed dimensions.
• Ensure that segmentation and targeting score data is provided to appropriate stakeholders for wider internal adoption.
• Able to provide a well-defined go-to-market and actionable strategies based on insights, learnings and knowledge sharing from other departments.
• Interpret and present findings from digital marketing and website analytics in clear, coherent actions, with rationale explaining expected outcomes.
• Manage and own insights and research process, working with broader teams and partners to collect qualitative and quantitative data from surveys for further analysis.

Job Requirements:

• Bachelor's degree in Engineering, Statistics, Mathematics, MIS or related disciplines.
• At least 5 years of experience in statistics and data mining.
• Familiar with pivot tables, data analysis, metrics development and building custom reports using MS Excel.
• Experience with analytics tools such as Google Analytics, with multivariate A/B testing, and multi-channel attribution experience is required.
• Strong investigative skills to research data, and able to tactfully interface with internal constituents.
• A cheerful team player with a can-do mentality is highly desired.
• Fluent spoken and written English, Cantonese and Mandarin.