Responsibilities:

• Work collaboratively with the team to define the digital content strategy and develop and execute marketing plan
• Manage the creation, optimisation, and improvement of digital content for any existing and new digital channels.
• Identify, develop and write content and manage outside agencies and internal resources as appropriate.
• Develop and implement the digital strategy for the brand, co-ordinating with relevant managers
• Coordinate the channel content strategy for each sector, including corporate websites, social media and affiliate websites
• Identify, develop and write compelling customer stories and win announcements and ensure they are used across all external and internal channels and within the marketing programs.
• Plan and execute very successful digital marketing campaigns and CRM programs
• Manage the contact database and lead generation
• Working with third parties, seeking out new channels and creative ways of going to market

Qualifications:

• Bachelor degree in marketing
• +6 years' experience in a digital / online marketing and communication working at Manager level
• Strong experience of managing a brand on-line including company website and online store
• Good knowledge of PPC/SEO/Google Analytics experience will be a plus
• Excellent communication skills
• Self motivated and a team player
• Good command in English and Chinese

Click Apply Now to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.