Responsibilities:

• Formulate & implement strategic brand plans in reaching brand’s goals & objectives
• Create and implement branding and social media strategy to differentiate against competition
• Accelerate online CEM, big data utilization for new leads/ new customers generation
• Lead the development of ATL communication, including TVC, print, social media and online
• Analyze business trends and consumer insights to develop brand strategies
• Monitor business results and campaigns effectiveness for campaign enhancement

Requirements:

• Bachelor degree holder in Business / Marketing / Communications or relevant discipline(s)
• Around 5 years experience in brand or product management gained from FMCG, beauty or retail sectors
• Solid experience in brand building, brand positioning and ATL communication
• Experience in on-line and social media platforms is preferred
• Good command of both spoken and written English and Chinese (including Mandarin)
• Strong leadership with excellent communication and influencing skills
• Strategic thinker with demonstrated experiences in brand building and positioning
• Highly adaptive, innovative, tenacious, self driven and passionate

We offer 5 days work, medical benefit and competitive salary to the right candidate.

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